Today I met with a client to review the Google Analytics on her website. For a relatively new site (less than a month old at this point) it’s getting some decent traffic.
But, truth be told, a bit of that traffic comes from redirect traffic from her old domain name (about 10%). And, yes, I excluded my IP address from visitor traffic stats, so traffic from my computer wasn’t be factored in– something you want to avoid as the designer of a site that you visit repeatedly day after day.
I went over some of the statistics that were being tracked already. A bounce rate of 36% and an average time on site of almost 3:30 minutes are really good numbers to start with.
Then we looked at keywords that were bringing people to her site. No surprise that the large majority was coming from the keyword that is her name. I attribute that to her being in the business on writing and speaking of veterinary medicine issues (mostly human resources and compassion fatigue) for a few years now and has built up quite a bit of “brand awareness” for her name.
But, paging further down the list of keywords in Analytics revealed that there was a handful of keywords that lead to people immediately leaving the site. So, initially, Google ranked her site well (or good enough) on a particular keyword, but the person decided the page really didn’t have the information they were looking for.
Then, a light went on for me. (If someone else on the Net has proposed this idea I apologize for “stealing” it, but to my knowledge I don’t think I’ve read this anywhere. If this idea IS out there somewhere please leave a comment here and I’ll get back to you.)
These particular keywords would make great fodder for future content pages or blog posts. If someone was searching for something like “human resources management veterinary practice”, found her site, but immediately bounced, well that would make a pretty good keyword for future content.
Sure, so far only one person searched for the term “human resources management veterinary practice”, but her site is very young and there’s bound to be more people searching on related keywords in the coming months and years. So, getting that focused content written and on the site now will pay dividends down the road.
So, take a closer look at your traffic sources by keyword in your Analytics (you are running it the background, right?) and I’ll bet you can find a handful of these such keywords. Ones that produced a high bounce rate. You just found some great ideas for content!
Web Analytics You cannot gauge how successful your website is unless you measure it. Domain Name Improvement
Finally, a good site that isn’t in my face trying to constantly sell me something. Thanks, please keep up the good work.
Thanks! Actually, I am trying to sell something… my web design services. It’s a rather “soft sell” though
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Most of the posts and other content I write here are for my own benefit, too. I find out about something interesting, do some more research, and then write about it. It’s great if someone out on the Web can use this information, too.
This blog is great. How did you come up with
the idea?
Great article, I am always looking for ways to add backlinks, increase my SEO and get indexed higher in search engines so that I can report back to my readers what works best. Would you be interested in exchanging backlinks? Please let me know via e-mail. Thanks!
It just seemed intuitively a good idea. If someone comes to your site by a certain keyword then the search engines must be seeing that page as relevant to that keyword. But, if a human visitor actually leaved right away after visiting the page it must not have been what they were thinking it would be about… and click away. So writing more content around that particular keyword (that the search engines like, but a human doesn’t like at first glance) could potentially capture that human traffic the next time around.
good stuff
Keyword research analysis is essential to acquire the best search engine ranking for your site, article or blog post, but great keyword tool will definitely produce results easier. It also facilitates if the niche you are researching is one that you are passionate about.
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Hi keyword research pro. I agree, initial keyword research into your target topic is critical. Most webmasters probably use Wordtracker, but I actually prefer Brainstorm It! through SiteBuildIt. It’s not a cheap service, but absolutely essential if you want to create targeted content geared to what people are searching for.
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Nice post, a little over my head but for sure something to think about
Thank you
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Interesting blog you got here but I can’t seem to find the RSS button.
Hey Amado, thanks for visiting. The RSS “button” is actually in the upper right of every page where it says “Posts”.
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